Clean Lie Polo

The second Salt & Gorse campaign for Sounder Golf centred on the launch of the Clean Lie Polo. A tighter brief, a tighter weather window, and a day at Trevose that arrived with considerable wind.

Where the first campaign leaned into the solitude of winter golf, this one moves differently. The Clean Lie Polo is made to perform and be seen, so the creative follows suit. More fashion energy, more movement. Product-led assets designed for platforms that reward presence - alongside a suite of stills for the Sounder lookbook and website.

Shot at Trevose Golf Club on Cornwall's north coast with golfers Alastair Viner and Ed Mason, the conditions added a natural energy to the day. Trevose provided the rest. We shot the Clean Lie release as part of our cinematic golf brand films, built around culture and identity rather than course coverage.