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The 90’s Film Vibe in Fashion: Mastering Retro Mixed Media Videos with VHS & DV Cameras

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If you’ve been keeping an eye on the latest trends, you’ll know that the 90’s vibe is making a massive comeback, and not just in clothing. The retro mixed media aesthetic, featuring VHS and DV camera footage, has found its way into fashion marketing, creating a nostalgic yet fresh way to captivate audiences. At Salt & Gorse Ltd., we’re all about blending the old with the new to create something truly special. Let’s dive into how the 90’s film vibe is taking the fashion world by storm through retro mixed media videos.

Why the 90’s Aesthetic?

The 90’s were a time of bold styles, vibrant colors, and unique textures. This era’s aesthetic evokes a sense of nostalgia that resonates deeply with both millennials who lived through it and Gen Z who idolize it. Using VHS and DV camera footage in videos gives brands an authentic, raw look that stands out in today’s polished digital landscape.

The Charm of VHS and DV Cameras

VHS and DV cameras produce footage with a distinct grainy texture, washed-out colors, and occasional glitches. These imperfections add character and a sense of authenticity, making the content feel more real and relatable. It’s a stark contrast to the ultra-HD, flawlessly edited videos that dominate social media feeds.

How to Incorporate the 90’s Vibe in Fashion Videos

Creating fashion videos with a 90’s film vibe involves more than just shooting with old cameras. It’s about capturing the spirit of the era while aligning with your brand’s modern identity. Here’s how you can do it:

  1. Embrace Imperfections

The charm of VHS and DV footage lies in its imperfections. Don’t shy away from grain, colour shifts, or static. These elements add to the authenticity and nostalgic feel. Embrace the quirks that come with using retro technology.

  1. Play with Mixed Media

Combine VHS and DV footage with modern digital clips. This juxtaposition creates a dynamic visual experience that holds the viewer’s attention. Overlaying retro graphics and text can enhance the nostalgic effect.

  1. Use Authentic 90’s Elements

Incorporate elements that were iconic in the 90’s, such as neon colours, bold patterns, and vintage props. From outfits to accessories, ensure that every detail screams 90’s chic.

Real-World Examples of the 90’s Aesthetic in Fashion Videos

Let’s look at some recent examples that have successfully captured the 90’s film vibe:

Supreme: “Let’s Dance” Collection

Supreme’s “Let’s Dance” collection video is a masterclass in retro mixed media. The video features skaters wearing the latest Supreme gear, shot entirely on VHS. The grainy footage, combined with energetic 90’s dance tracks and neon graphics, perfectly encapsulates the era’s spirit. This video not only highlights the collection but also transports viewers back to a simpler, carefree time. You can view the video here.

ASOS x Collusion: Retro Rewind

ASOS’s sub-brand, Collusion, recently launched a campaign that’s a love letter to the 90’s. Shot on DV cameras, the campaign video showcases models in colourful, eclectic outfits reminiscent of the era. The video features classic 90’s elements like cassette tapes, boom boxes, and rollerblades. The mixed media approach, blending retro footage with modern editing, creates a unique and engaging visual story. Check out the video here​ (TheIndustry.fashion)​​ (ASOS plc)​.

Urban Outfitters: Vintage Revival

Urban Outfitters has always had a knack for tapping into nostalgia, and their latest vintage revival campaign is no exception. Using VHS cameras, the video captures models in vintage-inspired outfits, set against a backdrop of 90’s decor. The intentional use of grainy footage, along with period-specific music and styling, makes this campaign a hit among those who cherish the 90’s vibe. Watch the video here.

Tips for Creating Your Own 90’s Inspired Fashion Videos

Ready to dive into the 90’s aesthetic? Here are some tips to help you get started:

  1. Source Authentic Equipment

To achieve an authentic look, try to get your hands on actual VHS or DV cameras. There are plenty available online or at thrift stores. If using original equipment isn’t feasible, there are digital filters and editing tools that can mimic the look.

  1. Mix and Match Media

Don’t limit yourself to one type of footage. Mixing VHS, DV, and modern digital clips can create a richer, more layered visual experience. Use overlays and transitions that echo 90’s graphics and animations.

  1. Stay True to the Era

From clothing and accessories to settings and props, everything in your video should evoke the 90’s. Think chunky sneakers, baggy jeans, oversized jackets, and lots of neon.

  1. Edit with Care

Editing is where you can enhance the retro feel. Use software that allows you to add grain, colour distortions, and glitches. Music is also crucial—select tracks that were popular in the 90’s or have a similar vibe.

Why Choose Salt & Gorse?

At Salt & Gorse Ltd., we specialize in blending the nostalgic charm of the past with the cutting-edge techniques of today. Our team is passionate about creating videos that not only look great but also tell a compelling story. Whether you want to tap into the 90’s vibe or create a different aesthetic, we’re here to bring your vision to life.

Let’s Create Something Retro and Remarkable!

Are you ready to captivate your audience with a 90’s inspired fashion video? Contact Salt & Gorse Ltd. today, and let’s create something that’s both nostalgic and unforgettable. Your brand’s story deserves to be told in the coolest, most stylish way possible.

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If you’ve been keeping an eye on the latest trends, you’ll know that the 90’s vibe is making a massive comeback, and not just in clothing. The retro mixed media aesthetic, featuring VHS and DV camera footage, has found its way into fashion marketing, creating a nostalgic yet fresh way to captivate audiences. At Salt & Gorse Ltd., we’re all about blending the old with the new to create something truly special. Let’s dive into how the 90’s film vibe is taking the fashion world by storm through retro mixed media videos.

Why the 90’s Aesthetic?

The 90’s were a time of bold styles, vibrant colors, and unique textures. This era’s aesthetic evokes a sense of nostalgia that resonates deeply with both millennials who lived through it and Gen Z who idolize it. Using VHS and DV camera footage in videos gives brands an authentic, raw look that stands out in today’s polished digital landscape.

The Charm of VHS and DV Cameras

VHS and DV cameras produce footage with a distinct grainy texture, washed-out colors, and occasional glitches. These imperfections add character and a sense of authenticity, making the content feel more real and relatable. It’s a stark contrast to the ultra-HD, flawlessly edited videos that dominate social media feeds.

How to Incorporate the 90’s Vibe in Fashion Videos

Creating fashion videos with a 90’s film vibe involves more than just shooting with old cameras. It’s about capturing the spirit of the era while aligning with your brand’s modern identity. Here’s how you can do it:

  1. Embrace Imperfections The charm of VHS and DV footage lies in its imperfections. Don’t shy away from grain, color shifts, or static. These elements add to the authenticity and nostalgic feel. Embrace the quirks that come with using retro technology.
  2. Play with Mixed Media Combine VHS and DV footage with modern digital clips. This juxtaposition creates a dynamic visual experience that holds the viewer’s attention. Overlaying retro graphics and text can enhance the nostalgic effect.
  3. Use Authentic 90’s Elements Incorporate elements that were iconic in the 90’s, such as neon colours, bold patterns, and vintage props. From outfits to accessories, ensure that every detail screams 90’s chic.

Real-World Examples of the 90’s Aesthetic in Fashion Videos

Let’s look at some recent examples that have successfully captured the 90’s film vibe:

Skims: 90’s-inspired Campaign Skims launched a campaign featuring Sabrina Carpenter, shot in a distinctly 90’s style. The video highlights the brand’s retro-inspired underwear collection, combining grainy footage with classic 90’s elements like lace lingerie and vintage sets.

Gap x Palace: Retro Rewind

The collaboration between Gap and Palace for their 90’s inspired collection is a perfect example of retro mixed media. The campaign video features a blend of VHS footage and modern digital clips, showcasing the collection’s nostalgic yet contemporary pieces. The use of iconic 90’s elements like oversized clothing, bold logos, and playful graphics ties the campaign together beautifully.

Umbro x MTV: 90’s Rave Culture

Umbro and MTV’s recent collaboration taps into 90’s rave culture, featuring bold, graphic designs and a mixed media campaign that includes VHS footage. The video captures the vibrant and energetic spirit of 90’s acid house and rave scenes, using authentic 90’s styles and visuals to create a nostalgic yet fresh campaign.

Tips for Creating Your Own 90’s Inspired Fashion Videos

Ready to dive into the 90’s aesthetic? Here are some tips to help you get started:

  1. Source Authentic Equipment To achieve an authentic look, try to get your hands on actual VHS or DV cameras. There are plenty available online or at thrift stores. If using original equipment isn’t feasible, there are digital filters and editing tools that can mimic the look.
  2. Mix and Match Media Don’t limit yourself to one type of footage. Mixing VHS, DV, and modern digital clips can create a richer, more layered visual experience. Use overlays and transitions that echo 90’s graphics and animations.
  3. Stay True to the Era From clothing and accessories to settings and props, everything in your video should evoke the 90’s. Think chunky sneakers, baggy jeans, oversized jackets, and lots of neon.
  4. Edit with Care Editing is where you can enhance the retro feel. Use software that allows you to add grain, colour distortions, and glitches. Music is also crucial—select tracks that were popular in the 90’s or have a similar vibe.

Why Choose Salt & Gorse?

At Salt & Gorse Ltd., we specialise in blending the nostalgic charm of the past with the cutting-edge techniques of today. Our team is passionate about creating videos that not only look great but also tell a compelling story. Whether you want to tap into the 90’s vibe or create a different aesthetic, we’re here to bring your vision to life.

Let’s Create Something Retro and Remarkable!

Are you ready to captivate your audience with a 90’s inspired fashion video? Contact Salt & Gorse Ltd. today, and let’s create something that’s both nostalgic and unforgettable. Your brand’s story deserves to be told in the coolest, most stylish way possible.